Proposed Shows

 

Proposed Shows Show hosts and topics - Bold means confirmed

 

Show hosts and topics - Bold means confirmed

Show 1 - Anna, Krishna, Heather. Introduction to the Podcast Sisters   

Show 2 - Anna, Krishna, Heather. Blogging and blogging platforms 

Show 3 - Anna, Krishna Claire. Building traffic to your blog

 

1.0 Introduction (A)

2.0 New Features on the Blog (K and A)

3.0 Why you want to attract readers (K)

4.0 Tips on presenting your blog to make it attractive to readers when they land on your page (C)

5.0 What has been your most successful technique to increase readers (A, K, C)

6.0 Final tips

 

 

0.0 Show intro - special news (K)

1.0 Messages from our listeners (A)

2.0 G.O.O.G.L.E (A&K)

3.0 Show close, next show and call to action (K)

 

Show 5 - Anna, Krishna, Heather -  Podcasting 101

 

Suggest we try (our best) to keep this weeks show tight, packed with content and pretty simple. We cannot pack all that we have learnt over the past 2 years into this show so what about we imagine the audience to have their own sme and be just about thinking about using a podcast to engage and build a community.

 

Agreed - Therefore K suggests we break the show down further to 4 shows on podcasting. Shortened content for the first one and looking to the really non tech how you can get started even if you are not technical.

 

If that is the case (and edit as you see fit)The questions that need answering during the conversation:

 

1.0 Show introduction - cover Anna at the conference (H)

2.0 Messages from listeners (A)

3.0 Summer Teleseminar series (K)

4.0 What is podcasting (as opposed to an mp3 file) and why this makes this medium special

(plug subscribing to The Podcast Sisters here and also encourage folk to review us on iTunes)

5.0 A TINY bit of history on how/why we are changing the way we consume media channels

5.1 How we see the future of podcasting bearing in mind that communication channels are segmenting etc etc and address the issues of how easy it is for folk to generate content  etc - looking ahead 3-5 years.

6.0 What are the key benefits to the listener

7.0 What are the key benefits to the podcaster

8.0 The Podcast Sisters how to record your first podcast for the non geek:

8.1 What's your goal through podcasting

8.2 Who is your target audience

8.3 Options for recording - on own, interviewing others etc

8.4 Content plan - where to find music - where to find content - what is going to be of interest to your listeners - how often you plan to podcast

8.5 How to get started today with just a telephone - especially for the non technical

8.6 Show close - call to action - share with us your podcast and we will do a critique/give feedback and promote your podcast on The Podcast Sisters, reminder about for teleseminars, how to feedback, details of the next show.

 

Show 6 Promoting Your Podcast

 

Introduction - Anna including any e-mails

Summary of IDM learnings - Heather

How can you use your blog to promote your podcast - Krishna

Which directories and how to get noticed- Anna

Other promotional techniques that a small business can use to promote their podcast - Heather

Free Teleseminars - Anna not sure if you mean the series we are doing? We can clarify this on Sunday - Krishna - Yes the series of 3 that we are running - the names of the shows, and if people want to ask questions then they can at podcast.sisters@googlemail .com

 

 

Next steps -  Go to iTunes and Blubrry and search for your hobby interest...which names stand out...which album art gets your attention....note the descriptions - Krishna agreed!

 

Call to action - Details of the next weeks show; join the weekly teleseminar series; leave us a message on the blog/by email/by voicemail - Heather

 

Trying to have fewer questions so that we get through them!

 

Show 7 Facts about Facebook

 

• Introduction - including any e-mails - Heather
• Where we have been and what have been up to (also reference teleseminar that took place last week) - Anna
• Krishna to be the non geek this week
• Social networking online - what is it and why bother - Heather
• Lets take a look at Facebook - what is it, how does it differ to other online social networks, why you are spending time in Facebook, who might it be relevant for - Anna
• How could you use it to promote your business, what opportuntities do you see for Wiggly Wigglers and how you could integrate it with other things you do - Heather
• What to watch out for - mistakes to avoid - Anna
• Next steps to take - Heather
• Call to action - what action to take about Facebook - Anna
• Where we are off to the next week - meet us in Second Life
• Call to action - join teleseminars - leave us your questions and feedback - Krishna
   
  Show 8
  Interview with Heidi Miller
• Introduction about the hostory of Twitter
• What is the difference between blogging and twitter
• How can you use Twitter
• What are the benefits of Twitter
• 3 Benefits of Twitter

 

Show 9 - Anna, Krishna, Heather - Case Studies of How Web 2.0 has helped our businesses

 

 

• Introduction - including any e-mails - Heather Have you got any? A and K.

   

• Where we have been and what have been up to update on Facebook and in particular TPS page, but also our own profiles and groups - Anna and Krishna. What about this week instead of saying what we have been doing  - saying that the Podcast Awards are open which podcast did you vote for...just one each? We could then encourage people to go and vote!

   

   

 

 

I know that Hev is chairing this one but thought I would give a starter for 10 - thanks Anna

 

We keep getting comments about that is all great - but how do we use it all. Wondered if we should give an overview of how we have used it.

 

Krishna on Blogging - to include

How it is justified

The costs in £'s and in time.

The results

Costs saved

PR gained.

How to measure results

The results so far

 

 

Show 10 - Anna, Krishna, Heather - Podcasting for profile and profit

• Introduction -  Krishna

 

• Emails and shout outs - Anna and Heather

 

• Where we have been this week

 

• Success stories - Katie from Floozy - interview to be recorded for insert by Krishna
   
   

Heather on Podcasting - to include:

Some starts such as you amazing numbers of downloads

How much time you spend preparing for the show and recording the show

How you justify the investment of ££ for equipment, the recording and editing and the time

The results you have experienced - sales, PR, marketing, brand building

Where you get ideas from the show for

How you manage to make time for the podcast given a hectic calendar especially when off travelling like when at Kew earlier this year or when speaking

How you guage audience interest

Many of your listeners are from outseide the UK - how can this benefit you as you don't make your products available to other countries

Life before podcasting - what was it like

What next for the WW podcast?

 

Show 11 - A study of Second Life

 

• Intro to show - Heather

 

• Emails and shout outs - Heather and Krishna

 

 

 

Show 12 - Teleseminars For Lead Generation and Marketing

 

 

• Emails and shout outs - Anna, Heather and Krishna

 

• Where we have been this week

 

• Teleseminars

 

- what is a teleseminar

- what are the benefits of a teleseminar

- how can they be used for lead generation

- what are th 3 biggest challenges in hosting teleseminars

- what are the 5 biggest mistakes you can make in teleseminar marketing

- how can you make revenue from teleseminars

- how to get started

 

 

Show 12 - Social networking - what are we looking for?

 

What are you looking for and what are your goals in relation to social networking

 

Intro to the show - Anna

 

 

 

 

 

Anna on Social Networking - to include

How it is justified

The costs in £'s and in time.

The results

Costs saved

PR gained.

How to measure results

The results so far

 

Must address

The difference between conventional promotion and using web 2.0 to promote to people who have opted in to wanting to know about the company. The advantages of using social media to globalise word of mouth - the most powerful marketing tool ever.

The problems... The results.

 

Anna on Social Networking

 

I will cover

1) How social networking saves me money

2) 2 tips on how it can build revenue

3) How I measure the success of each package

4) 2 ideas on how to use it as part of your pr

 

What do the Sisters think?

 

K - Excellent idea.

 

MINI interview for a show - suggestion from Krishna

 

I just had an email from one of our listeners who has got their blog up and running - they said "Thank you once again for all the inspiration at "Podcast Sisters", not sure if it would have happened quite so quickly if it hadn't been for the sisterhood!". I will post about this on the blog but also wondered if you would be OK if we did a little interview with her to profile the success of our listeners? She is based in NZ. I will mention it on the blog but wanted to check if you are happy we do this and cut it into a future show and if either of you wanted to be on the interview with me?

 

Great idea Krishna - do you want to get a short interview and I will slot it into the show, maybe a 5 min interview?

 

 

• Show 10 - Anna, Krishna, Heather - Online networking secrets
• Show 11 - Anna, Krishna, Heather - RSS what it means and why we should be bothered
• Show 12 - Anna, Krishna, Heather - Online communities for online success
• Show 13 - Anna, Krishna, Heather - What's up with webinars?
• Show 14 - Anna, Krishna, Heather - Videocasting
• Show 15 - Anna, Krishna, Heather - Article marketing
• Show 16 - Anna, Krishna, Heather - Sell from your site with your shoping cart
• Show 17 - Anna, Krishna, Heather - The wonders of wiki's
• Show 18 - Anna, Krishna, Heather - Squidoo strategies
• Show 19 - Anna, Krishna, Heather - Researching online
• Show 20 - Anna, Krishna, Heather - Have you got the viral marketing bug
• Show 21 - Anna, Krishna, Heather - Your online marketing funnel
• Show 22 - Anna, Krishna, Heather - Ecourses
• Show 23 - Anna, Krishna, Heather - Ebooks
• Show 24 - Anna, Krishna, Heather - Profiting from your podcast
• Show 25 - Anna, Heather, Krishna - Online PR strategies
• Show 26 - Anna, Krishna, Heather - Engaging through the internet - with employees, customers, partner and stakeholders
• Show 27 - Anna, Krishna, Heather - Online corporate branding tips
• Show 28 - Anna, Krishna, Heather - Online employer branding tips
• Show 29 - Anna, Krishna, Heather - Online personal branding tips
• Show 30 - Anna, Krishna, Heather - Unsing the internet for personal development
• Show 31 - Anna, Krishna, Heather - Why we need our website to work for us (lead generation and list building)
• Show 32 - Anna, Krishna, Heather - Websites - following on from show 4

1.0 The biggest mistake most people make (this is about not using their website for lead generation) (A)

2.0 How people search online - learnings from Ebay Europe (K)

3.0 The key pages you need to have on your website if:

3.1 selling a product (H)

3.2 selling a service (K)

3.3 Things to help you do better business on the web – phone number/contact details easily visible, don’t build your website in frames, don’t use flash, and of course integrate your blog (A)

4.0 How to brief your website developer (K)

 

 

Guests on the Show

• Post your name and e-mail address to appear on the show with a topic you want to talk about

 

Links

• Resources that people find that we can highlight on the show

 

Ideas for Shows

• Post here topics you would like us to cover

 

Don't Forget!

• Tune into the show at The Podcast Sisters